-Financial Times
-Doodle Jump
-Brushes brusesapp.com
-TabToolKit by Agile Partners
-Articles Sophiestication
-Flight Control HD Firement
-20 Minute Meals-Jamie Oliver
-Starwalk for iPad **my favorite**
-Real Racing Firemint
-Pinball HD Gameprom
-Financial Times
-Doodle Jump
-Brushes brusesapp.com
-TabToolKit by Agile Partners
-Articles Sophiestication
-Flight Control HD Firement
-20 Minute Meals-Jamie Oliver
-Starwalk for iPad **my favorite**
-Real Racing Firemint
-Pinball HD Gameprom
Below are notes from the first day off sessions at WWDC 2010. The biggest take-away is, the stunning revelation by all attendees that everything is moving towards mobile. After almost 2 days of sessions, Mac OS X was only mentioned in passing once, at which time the audience applauded. Many attendees even asked at loud , “Does Apple even have a Desktop or Laptop OS.”
Mobile devices are adding more and more features and hardware capabilities that are not available on laptops and Desktops. i.e. accelerometer, gps, gyroscopes, magnetometer, forward and front facing cameras, facetime. The epiphany that many developers have had is there will be less and less need for desktops and laptops over the next couple years
8500 native apps
Bookstore changes
Most common reasons for app rejection
Nielsen smart phone market share
iPhone 4
iPhone OS 4
Books on the iPhone
iAds
Video chat
Xcode
Xcode 4
SCM
Graphics
OpenGL ES
AVFoundation
Game Center
A Barron’s report by Trip Chowndry said that 7 minutes of Steve Jobs’ WWDC keynote have been reserved for a presentation from MS. Possible presenters are Steve Ballmer or Bob Muglia, head of Microsoft’s server and tools business.
According to the Chowdhry, MS may announce Visual Studio 2010 will enable developers to write native iPhone, iPad and Mac OS X apps. There is no word if VS will be native on the Mac, but I think it goes without saying, it will be.
“IF” this is true, it is brilliant by both Apple and MS. As much as they both dislike each other, they both hate Google. MS Mobile is getting killed by Apple and Android and Steve Jobs got burned by Google’s CEO when the CEO was on Apple’s board.
The enemy of my enemy is my friend.
“IF” this is true MS would likely make a migration tool (similar to what MS did for port OS/2 Apps to MFC) for iPhone Xcode projects to work on the new Windows Mobile Platform to be released later this year. This may enable developers to more easily port their iPhone apps to Windows Mobile and leap frogging the number of Android.
I am sure developers will still need to use Objective-C and the iPhone SDK in VS for their iPhone apps, but I would willing to bet at some time they make it possible to have common projects for both Window Mobile and iPhone apps. (i.e. an Objective-C code base and a .Net code base)
“IF” this is true, I think most developers will welcome this. As good as Xcode is, Visual Studio is better in a number of ways. But we will see. Lots of speculation and conjecture going on here. But you can bet, I will be in line early at WWDC on June 7th.
It’s a good time to be a developer.
Gary Bennett
President
xcelMe.com
Summary: xcelMe adds iPad app programming courses to their successful iPhone programming and app marketing series
Scottsdale, AZ – Feb 9, 2010– xcelMe, a worldwide leader in live online and onDemand iPhone app programming and marketing training, has added iPad app programming courses to their successful training series.
Gary Bennett, xcelMe author and President says, “The iPad offers a new gold rush for developers to have their apps in front of a new generation of mobile customers on a device that will change the way people use technology. The first iPad apps to market will set the standards and reap the rewards. We have taught hundreds of students who have gone on to develop some of the most successful apps on the iTunes app store. We are excited to see what this generation of students can do on the iPad.”
xcelMe.com offers eight courses in their iPhone/iPad series. Instructors are professional iPhone and iPad developers and app marketing specialists. Classes are taught online live, twice a week, from 2-4 weeks in duration and are recorded for later viewing by any student. Students can take courses live via webinar or recorded, as often as they want, at no additional charge. Courses cost $97 each and can also be purchased in discounted packages.
xcelMe offers the following courses:
Additional information about xcelMe.com or iPad app online development courses can be found by visiting www.xcelMe.com or by calling at (480) 776-9111.
I just returned from a week attending CSDN 2009 in Beijing, China and thought my fellow mobile developers would be interested in some observations of the mobile app environment in China.
I have been developing iPhone apps in the US since July 2008 as well as teaching iPhone app development online to students for my company, xcelMe.com. To date, I have taught iPhone app development and app marketing to several hundred students from all over the world. I was asked to deliver a keynote presentation and participate in several workshops over the course of the conference on iPhone app development. Over 1000 developers from Beijing, China, surrounding cities and Taiwan, attended this conference.
The iPhone is gaining more interest in China now with its release this October. Most Chinese developers believe there are approximately 2.5 million iPhones and iPod Touch devices in China. Most all of these are jail broken.
The first thing I noticed at the conference was how young the developers were. By the looks, I would say the average age was early 20s. Based on the questions they asked, they are well educated and understand software development. The second thing I noticed was the work ethic these young people have. They know how to work and aren’t afraid of it.
Everything you have heard about the new infrastructure in Beijing and the other major cities is true. Imagine driving around Los Angeles or New York City all day on new streets, with new buildings, cars, buses, subways, sidewalks shops etc. It blew me away.
My iPhone got better reception on the Beijing network than I get here in the US with AT&T. I really don’t like AT&T anymore! See previous posts on LinkedIn and my blog at blog.xcelMe.com. I would imagine that everyone in Beijing doesn’t have access to the Internet at home but they ALL have cell phones. Just by observations, about a quarter of them had smart phones. On the subways, they were using their cell phones like anyone else, playing games, reading, answering email, texting, listening to music and even talking on their cell phones. Can you believe that? They were actually using their cell phones underground in the subway stations and on the subways as well. Ok, maybe they don’t use their cell phones like those of us on AT&T!
For an app to be successful in China, it needs to be cross-cultural. For example, a game is not cultural but Skype would be cultural and not so popular by the Chinese consumer.
Some social networking sites that we use everyday are not available in China. I was amazed how much I missed YouTube and how much I really use it everyday. From embedded website videos on vender applications to videos on how to code something for the iPhone, all the things we take for granted in the US. A developer in China doesn’t have the ability to post on YouTube about their new app or Twitter about it.
I’m not going to comment on the government other than what I mentioned above about its impact on their limited ability to use social networking. I know many have strong opinions.
I was amazed how capitalist and entrepreneurial these developers are. The energy and momentum I felt just walking down the streets was remarkable. These young people seem to have a sense that they could have more than their parents had as opposed to the sense of entitlement many of our young developers have. I have seen so many young US developers starting their jobs expecting a six figure salary, new house, 60” big screen TV, cable, internet and BMW on their first day. It seemed like the many of Chinese developers were just relishing the opportunity of trying to “achieve”. It was very refreshing.
iPhones are currently very expensive for the average Chinese. The cell phone carriers do not subsidize iPhones. Most developers don’t know Objective-C, but many know Java. Topics on Android development and cloud computing were of particular interest to these mobile developers.
The Chinese economy took a hit earlier this year. Their government used a stimulus plan too. Unlike the US stimulus plan, theirs appears to be working. They just reported a 3rd quarter growth of about 8% compared to the US negative or flat growth.
Overall, I was impressed about everything! It is incredible what is occurring in China and it will be interesting to see how mobile apps are used in China. I expect to be amazed by that too.
Gary Bennett
President
xcelMe.com
Apple has unveiled a new way to market your iphone apps by allowing you to provide a free app and then charge to enable additional functionality. This is known as their “In App Purchase” program. I have always been a big proponent of this approach. Try before you buy has worked since the beginning of time to sell products and the iphone app is no different. Amazon, for example, let’s you read a few pages of most books with their “Look Inside” approach. There’s a lot less risk to a customer if they can try out some of the functionality of your app first then make a buying decision. Now, you don’t have to create a separate free app for download. You can use the same app.
As I’ve said before in my classes you still have to do a very careful job of delineation on how much functionality you provide up front. You want to provide enough to catch a buyer’s attention but not so much that they don’t have to purchase your app to gain the full value. this is still the tricky part.
To learn more about how you can add In App Purchases to your free app visit the App Store Resource Center.
xcelME.com has just completed the accreditation process with the Arizona Better Business Bureau. http://www.xcelme.com/about-us.php
Apple is rumored to have awarded Foxconn to manufacture their much anticipated iTablet. To be released 1Q 2010. fun, fun.
Where’s one of the first places you should look when trying to beef up your iPhone app marketing? Your little iPhone app logo.
Sometimes I review the logos for iPhone apps of my students and the first test I put the logo through is “does the app tell me the story?” If the logo jumps out at me and defines what the app does, you have a winner. If I have to spend a few minutes looking at the logo, trying to figure it out then chances are your prospective customer will be doing the same. This is not good for business.
Think of you app on the App Store like a product on the aisle of a grocery store. Products placed at eye level with attractive packaging tend to draw the shopper in. You only give most products a quick glance. If the product looks interesting, you’ll pick it up for closer inspection.
Your app logo is the same. As people browse through the AppStore they are scanning hundreds of logos, looking for ones that grab their attention. Then they click on it to take a close look. You’ve only got a split second to get their attention and your logo must shine!
If your logo is tired and old, think about replacing it with a snappier, new logo. Users scanning the App Store subdirectory with your app will see a new logo (your old logo replaced) and be more inclined to click on your link.
Your logo is worth a thousand clicks…and more. Spend some time developing a sizzling logo and it will pay dividends down the road.
The update is free at Apple | Software Update
Includes:
Addresses general compatibility issues
Keynote 5.0.3
Pages 4.0.3
Numbers 2.0.3
iWork.com Beta